This has been reflected in the recent downsizing of some of Australia’s major media organisations. This is due in large part to companies relying more and more on targeted content to attract the indispensable attention of Google algorithms (and, of course, human readers too).Īutomation has begun to encroach on journalism, as has the boom in user-generated media. Graphic and web designer roles are expected to grow strongly, as websites, apps and digital media boom and coding abilities bleed into other professions, such as web designers, user experience consultants and journalists.Ĭopywriters, journalists and editors are also looking at a very rosy future, with demand increasing exponentially over the coming decade. The New Zealand government predicts that job prospects for professionals in the media and communications industry are good, due to the growing demand for skilled workers. With additional experience, this can rise to up to $120,000. For example, communications professionals with up to ten years experience usually earn between $37,000 and $85,000 a year depending on their role. Given the variety of roles in this sector, average salaries and working hours across the industry are less likely to reflect the requirements of a specific position within it. Media and communications professionals may work for dedicated companies (such as media outlets and content agencies) or, as is more often the case, work in-house for the marketing and communications departments of large organisations. The industry encompasses newspaper, magazine, book and directory publishing software publishing motion picture and sound recording, publishing and distribution radio and television broadcasting internet publishing and broadcasting and telecommunications services. The media and communications industry includes various professionals involved in the creation and distribution of information and data, from online videos to written press releases.
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